Whether it’s constant search engine changes or the rapid development of new sites competing for local visibility, something we see our clients struggling with all the time is gaining traction and getting noticed. The good news is it doesn’t have to take a ton of time and resources to start changing that. In fact, with a few of our best tips and our support, we can help you start achieving the level of visibility you deserve and translate that into more traffic and sales to your business.
1. Company Profiles
Effective online profiles is an important component of a strategy to improve local rankings. Securing your Google My Business page is one of the first steps any business should take. Updating the page with accurate information that reflects your business is essential. That information should include the correct location, phone number, pertinent categories, and other relevant information to help customers find your business. After that, creating specific content is important for page optimization.
2. Third Party Visibility
Aside from just building your profile, you may also want to consider local SEO services and local listings such as Yellow Pages. These sites help direct local traffic to your business and help you enhance your site to draw the right kind of client. Again with these listings, you’ll want to make sure all your information is complete and accurate. You’ll want to include the address, phone number, website, and brief explanation for your business. You can also increase your visibility with these services by encouraging your customers to leave reviews on the websites you use.
3. Link Building
Effective link building takes a little more finesse than just throwing random links into your content. Sharing relevant, value-adding content on your site will help you develop clout with those sites from whom you want to gain links. This isn’t necessarily “easy” to do, but if you put in the effort and seek out connections with major local-friendly websites, you will almost immediately notice an increase in your ranking.
4. Social Media
Social media is another important component for building your page rank. Each time someone likes, shares, or follows a post or other piece of content, it signals search engines and gives your site more credibility. Focus on getting connected on as many social platforms as you can and engage with your follows as frequently as possible. To really hone your local following, advertise local events, sponsor local teams, and offer discounts or special offers for residents and local visitors. Be sure to share all of that information via social media.
5. Local Content
Creating and sharing pertinent, local content is another great way to optimize your site. This is one of the most effective ways to make your site stand out and start climbing the ranks. Focus on crafting local content that optimizes keywords, including your location, services, and niche to improve your visibility.
6. Quality Content
The number one way to optimize your webpage is content. However, that doesn’t just mean stuffing a bunch of keywords into your next post. Focus on crafting content that is useful and will engage local customers. Also keep in mind that your content needs to be authoritative but have a conversational tone or style that your audience can relate to.
While optimization is heavily focused on being recognized by search engines, you don’t want to forget that your real audience is people. These people are the ones who are ultimately going to help circulate your content around the web, so focus on optimizing your content to their needs and interests as well. Your site should include useful, engaging, and interesting information that your ideal customers are looking for. Otherwise, you can spend all the time and energy you have on building your site, but it’s not really going to do anything for your ranking.
Keywords are obviously an important part of your local listings management, but if they are used incorrectly, they’ll actually end up hurting your ranking rather than helping. Keep in mind, that search engines are very keen at detecting pages that are primarily filled with keywords for SEO purposes, as are customers. If content is not authentic with a natural use of well-placed keywords, it’s likely that customers aren’t going to stick around. So instead of stuffing your content with an overabundance of targeted words, go for a few well-placed keywords, particularly in landing pages, title tags, and meta-descriptions.
These components and a little help from local SEO services will not only help you increase your current site ranking, but it will also help you turn that extra traffic into more customers and increased income. It won’t happen overnight, but with a little effort and consistency, you’ll start seeing gains.
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