Most people in marketing know what A/B testing is. But A/B tests have developed a reputation for producing meaningless results. In fact, according to mixpanel.com, 7 out of 8 A/B tests yield insignificant outcomes. However, it’s not impossible to get results from this type of testing, but it takes careful planning and hard work. Take the time to construct experiments to test meaningful aspects of the product, and run it enough times to get statistically accurate results.