Last week, we’ve talked about how content is king, and fresh content is a bigger, better king. Today we’re going over what type of fresh content to work on creating. Keep in mind, we can help you with all of these. So let us know if you have any questions.
First, let’s list out the main types of content. Then we’ll go over the ways you can determine which might be right for you and your situation.
- Blog Post
- Articles (well researched and sourced)
- Images (Slideshow, Infographic)
- Detailed List
The first and most important question to ask is “What does the searcher want?”. You are probably targeting a certain keyword phrase or a group of similar keyword phrases with your content. Put yourself in the shoes of your target market and think about what type of content would get their attention and interaction. If you can ascertain the intent of the searcher, you can better give them exactly what they want, which will lead to more clicks, conversions, shares, and general interaction. It will also help you decide what type of content to create. Some searches lend themselves to visual content, while others might be more fit for a blog post or in depth article. If the information seems boring, see if you can make an infographic with it, or find some way to spruce it up. Taking a lot of text, and turning it into a visual graph, chart, or presentation of some sort will always be a good way to make sure your content is appreciated. It will also allow you to expand your audience and share it in more places.
Next, search for your targeted keyword phrases yourself. See what comes up on the first page, and if you can do anything similar, and improve upon it. Sometimes, just have newer and more up to date information can help you win in the search results. Obviously, never plagiarize, but you can remake whatever it is in your own way/words. Get inspiration from what others have done and what seems to be popular. Add your own expertise, experience, and spin to it.
Remember to always share your new content on social media and anywhere else that might be beneficial, like blogs or forums that directly relate to your content.