Digital Marketing #8: Conversion Rate Optimization Pays

Conversion Rate Optimization (CRO) is the process of maximizing the site visitors who convert or make a purchase. Marketers can determine which elements of a website or landing page will convert to more sales.  A large chunk of the marketing budget is often used for ad placement and organic traffic.  It pays off to use some of this budget to converting more of existing traffic to sales.  


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January 4th, 2017
Digital Marketing

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