Being a digital marketing company that specializes in SEO, we get all kinds of SEO related questions from our clients and those who are just looking for some free advice. And there’s nothing wrong with that. We try to give tips and help whenever we can. Though we’d rather do the work for you, we understand that some businesses just starting out might have $0 in the budget for SEO and digital marketing. Even though we are probably the best value for your SEO dollar, if your budget is 0, there’s not a lot of room to work there. So that is one of the reasons we started our blog. We wanted to help give business owners and decision makers enough information to try some things on their own, and make educated decisions about moving forward.
Today’s post is going to focus on the basics of on-page optimization. It’s one of the very first things you need to look at when starting SEO work. For each page, you need to decide on 1-3 keyword phrases that you are going to focus on, and they need to be closely related. We’ll be publishing a separate post detailing how to do basic keyword research, but for now, let’s just focus on choosing the keywords based on relevance. So for this post, a few keyword phrases could be “onsite seo for beginners”, “basic onsite seo”, or “on page seo tips for beginners”. Those are all phrases that apply directly to the page content, and would be something someone could reasonably type into a search engine when looking for the type of content that we have here. It’s important that you focus on phrases that will bring people who are searching for what you have. Traffic doesn’t do you much good if it leaves quickly after landing on your page.
Now that we have some keywords to work with, we’ll start implementing them onto the page. The first place to do that is in the content of the page itself. Be careful here. Do not start putting your keyword phrases everywhere on the page that you can. That’s called “keyword stuffing”, and Google and the other search engines don’t take kindly to it. Make it natural. If someone reading your page finds it awkward sounding at all, or could easily notice the overuse of a word or phrase, then scale it back. Come up with variations of the phrase and use them naturally in the copy. It’s important to have the mindset of not forcing it, but just being mindful of your keyword phrases. This is especially important in any paragraph headings or big or bolded text you have on the site. Normally these are done through H(heading) tags to let the browser and the search engines that this is a heading and should be viewed as more important. There are H1 through H6 tags, with H1 being the biggest. So if you have any headings on your page, and you definitely should, then find a way to work at least a version of your targeted phrases into them. Keep it natural, but do what you can to incorporate them.
Next is the meta title. Where you make changes to your meta title is different depending on the platform you you built your site with, but it should be accessible. Search in the support or help feature of your platform/CMS. You should try to keep your meta title between 65 and 70 characters. This will ensure that the entire title can be seen. Because whatever you put as your meta title, is the title that shows up when your page is seen in the search engine results. It’s also one of the most important SEO factors, especially for onsite, that you have control over. It’s also the first thing people see when coming across your page in the search results. So yeah, it’s kind of a big deal. Make sure to incorporate your main keyword phrase, work in another if you can, and also make sure that it’s human friendly. It needs to make sense so that it entices people to click on it as well.
Next is the meta description. While it doesn’t really have any SEO ranking effect, it is the description that shows in the search results just under the meta title. So it’s important to speak directly to your target market. Use the phrases they’re looking for to identify that you have what they looking for. You can also put a phone number in there if you are wanting people to call. This allows an action to take place without them even visiting your site.
The last of the on-site basic seo tips is to properly label your pictures and videos on each page. Every photo and video usually has the ability to give it a title and a meta description. Both are looked at by the search engines and factored into SEO results. They won’t completely make or break you, but they can make a noticeable difference. And with media becoming an increasingly influential part of our internet consumption, their seo effect could be increasing as well. Think of the image title as a meta title, and as the alt tag as another title to be reworded. Some people put the same thing for the image title and alt tag, which is not necessarily a bad thing, but it’s not taking full advantage of another place to enrich your content and add more of your targeted keyword phrases, or at least a synonym of them.
If you follow these basic steps for each of your pages, you’ll have a great start to getting more natural exposure online from better organic search engine rankings. As always, if you have any further questions, give a call or contact us, and we’ll be happy to help in any way we can.