FAQ #10: How does PPC work?

To do PPC (or Pay-Per-Click) advertising, you will need to create a campaign that include keywords, price per click, an advertisement and a landing page. Identify what you want to your user to do when they click on your paid ad will help you identify the right landing page and user flow.  Include a call to action in your ad.  Drive visitors to a landing page that easily leads them toward this goal. You will determine a budget, including the amount you want to pay, and the cost per click.  Your ad will then be competing against other advertisers for ad placement with contextual traffic.  When someone clicks your ad, you will pay the current cost per click from your budget.  Then you will want to regularly review the progress of your ads and ad copy to increase conversions.


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June 5th, 2017

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