FAQ #3: What is digital marketing?

Digital marketing is the process of marketing products or services through digital channels, such as your website, social media, email, text ads or display ads on websites.  It is important to determine what channels work best for your target audience, and what you are advertising.  For example, PPC (Pay-per-click) ads may work well for one type of business, while SEO (Search Engine Optimization) may be more effective for another.  Obtaining timely reviews from your customers is beneficial to almost any business.  An important step in developing a digital marketing campaign is to determine your target audience, and to use the media platform that is most likely to reach them.  Let the experts at YellowPagesDigital help you determine what will help your business succeed!


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September 19th, 2016
Digital Marketing

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