PPC (or Pay-Per-Click) advertising doesn’t work for every type of business. Businesses with potential long-term customers (such as dentists, doctors or internet providers) and businesses selling big-ticket items find PPC very worthwhile. Online retailers, especially those who carry specialty, hard-to-find items can definitely benefit from PPC advertising. A well-placed ad is an effective way to pull more customers into your store.
Find Out More About PPC