A local business provides goods or services to its local area. It is a business that has a great impact on the community, or at least that’s the goal. So what is the best way to market your small business to your local community? The following are best marketing practices for getting the word out to locals about your company.
Get to Know the Local Competition
This is something that should be researched thoroughly before even starting or opening your business. By now you should know your competition quite well. By recognizing your competition, you can get ideas on marketing strategies that work well for them. From there, you can take those ideas and find a way to implement them more effectively for your business. You can also come up with strategies that will set you apart from your competition.
Don’t be afraid to be unique. Offer something that no other local company offers. Think outside of the box about ways to reach your community members and impact their lives positively, while also gaining new customers. Small Biz Trends states, “Your unique benefit should highlight the one (or two) main things your product or service actually delivers that your target customer really wants, not a long list of all the things your product does.” Even having one service or product that sets you apart from your competition will help in marketing your business to the small community. It might just be that you offer extended hours on certain days or offer cheaper or faster delivery.
In order to gain more customers and establish loyal customers, a local business must be there when they are needed. This can also apply to having a digital presence online. Create a website if you don’t have one. Create social media accounts. Always have one method by which you can be contacted. Email is a great way to be accessible to your customers because it is something that isn’t disruptive after hours, but will communicate to your customers that you care and are there to help them.
Meet Customer/Community Needs
Being accessible is one way to meet your customer and community members’ needs. Smallbusiness.chron.com teaches, “Companies that take the time to specifically identify market segments and take steps to gather input through market research, one-on-one interactions, and customer feedback, are likely to be successful in ensuring that everything they do is designed to resonate with their audience.” Get to know your community by reaching out and getting feedback on your services. Knowing what your customers desire will largely impact how you can change and improve to meet their needs.
Promote Your Local Business
The obvious best marketing strategy for small, local businesses is to promote. There are many different ways to promote your company. Sometimes you have to spend money to make money. This might include spending money on paid search ads or hiring pay-per-click management services. Biz Coach Info suggests appointing an objective expert who will help you get the best ROI. Ask us about our affordable SEO services for local businesses as well as search engine marketing packages available that will drive traffic to your company website.
As mentioned before, email is a great marketing tool. According to Word Stream, “When you’re a small business, email marketing is a perfect opportunity to establish loyalty. If your customers and prospects are handing over email addresses, it opens the door to send out sales or event notifications. If sales and events aren’t really your speed, think about sending a weekly or bi-weekly newsletter.”
Share your Knowledge
One great way to promote your service or product is to share your knowledge about it. You can gain trust and loyalty from your customers and community. Social media is a great platform for showing expertise. A blog is another great suggestion as it allows you to go into depth about your knowledge and invites feedback by allowing comments. You might even consider webinars or tutorials about one of your products.
If you use these best marketing practices for local businesses you will find an increase in not only the quantity but also the quality of your customers and you will have better business success.