Pay-Per-Click (PPC) Marketing is a form of online advertising focusing on directing consumers towards an advertiser’s website, by having advertisers pay only when a consumer clicks on the advertised link. While content-based sites can offer PPC advertising, the most common PPC seller is Search Engines like Google, Yahoo, or Bing. In this blogpost we’re going to explore why Pay-Per-Click Marketing can be the most effective online advertising tool when properly researched and optimized for conversion.
Pay Only for Clicks
The goal of PPC Marketing is to increase your web traffic, and the best part about this marketing strategy–you only pay for this advertising when it works! With print or other forms of advertising, you pay a set cost and hope to generate enough consumer interest to justify the cost of advertising. With PPC Marketing, you gain that consumer interest and see those results in clicks before you pay! When properly implemented, Pay-Per-Click guarantees a return on your marketing investment that other advertising methods just can’t deliver. Moreover these clicks are a concrete and predictable return that can help you track and grow your website traffic base.
By basing advertisements on keywords and landing page quality, your target audience is benefitting from PPC advertising as much as your website. Instead of pop-ups or annoying flashing banner advertisements that distract or annoy internet users, your sponsored search link is the straight answer to their search queries. This easy and streamlined consumer experience results in a happier and more satisfied audience accessing your site and information quickly and efficiently.
While online banner ads or printed ads telling you to click or call now seem pushy and spammy, advertised search results benefit from consumer trust other ads aren’t able to deliver. Pay-Per-Click advertisements on search engines are specifically targeted towards keywords and site quality. Moreover, these advertised links are targeting a consumer already interested in and wanting to browse your topic, instead of banner ads hoping to create interest. This focus on effective and quality results has built a base of consumer trust in search engines, and that results in increased trust in your website link.
Tap Into an Enormous Consumer Pool
Even though there are several different search engine advertisers, the most popular is Google Adwords. With 3.5 billion searches per day, or 1.2 trillion searches in 2012 on Google alone, PPC advertising is one of the best ways to tap into this ever-increasing amount of internet traffic. Taking into account other search engines or social media sites, your potential audience pool expands significantly both locally and globally.
Reach Your Target Audience
With so many people online, how do you find the specific audience for your website? Other forms of advertising focus on reaching a blanket audience that would hopefully reach your target consumers. PPC advertising takes out the guesswork and applies strategy to reaching your consumers. Advertising on search engines allows you to pick and bid on keyword phrases specifically tailored to your target audience. When a consumer searches your keyword phrase, the top bidding advertisers get their websites listed as top sponsored search results. By strategically maintaining your website and keywords, your business can find itself on prioritized result list. This process lets you tailor your advertising directly to the largest, yet most specific audience base.
While each form of advertising has its benefits, Pay-Per-Click online advertising’s benefits are tailored specifically to a globalized and technical economy. With the exponential expansion and dependence on the information the internet provides, PPC Marketing can help ensure that your website and company can benefit from these technical trends.
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