Select Search Terms
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PPC #3: Select Search Terms

You will select the keywords or search phrases that you will trigger your ads. Try to determine what your customers will type into a search engine when looking for your product or service. Be as specific as possible. Experiment with different words and abbreviations and see what works best.

http://www.marketingdonut.co.uk/marketing/online-marketing/online-and-ppc-advertising/eight-top-tips-for-pay-per-click-advertising
 

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March 9th, 2016
PPC

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