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PPC #6: Relevant Landing Page

When a customer clicks on your ad, it should take them to a ‘landing page’ that is relevant to the ad, rather than your website home page.  Make it as easy as possible for them to take the next step.  If you are selling a product, for example, the landing page should include an image, all relevant product information, and a ‘click to buy’ button.

http://www.marketingdonut.co.uk/marketing/online-marketing/online-and-ppc-advertising/eight-top-tips-for-pay-per-click-advertising

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June 27th, 2016
PPC

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