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PPC #7: Track and Optimize

PPC Advertising isn’t just one and done. You will need to experiment to see what generates the best results for your business. The end goal is an actual inquiry or sale, not just website visits. Through tracking, you can determine what keywords actually resulted in sales, and remove keywords that are expensive but don’t bring results.

http://www.marketingdonut.co.uk/marketing/online-marketing/online-and-ppc-advertising/eight-top-tips-for-pay-per-click-advertising

Knowing where you are at now will help to know where you are need to get to. Reach out to our Digital Marketing Consultants to get an analysis.
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September 26th, 2016
PPC

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