PPC #8: Create a Negative Campaign

The use of negative keywords is an often-overlooked feature of PPC.  You can actually choose words that won’t trigger your ad.  For example, Mashable suggests that a new car salesman could place the word “used” on the list of negative keywords to deter those who are looking for a used car from clicking on his ad.  This practice can limit clickers to serious buyers, saving you money.


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December 27th, 2016

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