We take your privacy very seriously. Our privacy commitments are fundamental to the way we do business on a daily basis. We welcome your comments or questions regarding our privacy policy.


The Bottom Line

  • We only collect information you authorize us to have
  • We do not sell your information to third-party vendors
  • We utilize information you authorize for us to have to help optimize and improve our applications for your benefit


  1.  Certain personal information, and other information provided by you in the use of the YellowPages’s mobile and web applications, may be stored on your Device even if such information is not collected by YellowPages. An example of such information would be your saved Favorite places. You are responsible to maintain the security of your Device from unauthorized users.
  2. For your ease of use and convenience, we use your device’s location capabilities to provide you with the most relevant local search results data. As an example, if you are in New York standing on the corner of 23rd Street and 5th Avenue and do a search for "Restaurants", the first result at the top of the list will be the Cipriani Restaurant. Our app recognized that it was the one nearest to you because you shared your location with us through your device. If you choose to “Allow” the Services to use your current location, then, you give YellowPages and its vendors permission to use, disclose, and display the current location of your wireless device in the provision of this Service, including geo-tagging any messages or content you willingly provide us with. An example of how a vendor ad would be showcased to you (recognizing your location) in the scenario above would be as follows; After having typed in “Restaurants” and the app has provided you with a list of the closest restaurants near you, an advertiser ad could be featured on that page showing a special “buy one, get one free” deal at the 11 Madison Park Restaurant that’s only one block away. YellowPages is not responsible for your location information should you choose to publicly disclose through the use of our applications. We do not collect any personally identifiable information about you, or share it with other partners or vendors, unless you give us permission to do so through a notice or acceptance. We may also share your information with certain third parties we use to perform certain functions, such as a third-party voice-recognition service provider. Such an entity would provide the software and tools for us to provide you with such a service and/or feature. These third parties will be required to treat your information in accordance with our applicable privacy policies.
  3. As indicated in our License Agreement, our applications are designed for adults of legal age (18 years and over) and access to content provided by advertisers or other Third Parties may not be suitable for children. YellowPages does not knowingly collect personal information from children through our applications.
  4. Most of the personally identifying information we collect is what you tell us about yourself. For example, certain of our products and services allow you to interact and share personal information and data with others. You choose what you want to share and how you want to share it.
  5. We collect some information on device-level events, such as crashes, and associate it with your device in order to provide you with the best customer service experience.
  6. Most of the other information we collect does not by itself identify you to us, and may vary from device to device and by operating system. This information helps us to provide you with the best user experience, and also aids our staff in providing you support. Such information may have to do with your device and hardware IDs and device type, the request type, your carrier, your carrier user ID, the content of your request, and basic usage stats about your device.
  7. For us to offer you the best user experience, our apps may allow you to download and/or personalize the content you receive from us. For these products and services, we will record information about your content. A few examples of this are a) saving and clearing your search history b) saving and clearing your favorite places c) rearranging your shortcut buttons.
    We use your information to process and personalize your requests. We also use the information for support, to develop new features, and to improve the overall quality of and experience of our apps for you.
  8. We may also use the information to show you a history of your activity and save your favorites, which you have the ability to clear.
  9. All of your requests must be sent through your mobile carrier's network and your carrier may have access to it. For information regarding your carrier's treatment of your information, please consult your carrier's privacy policies.
  10. Some of our apps allow you to interact and share your information with others. Please consider carefully before revealing personal information to others.



If you have additional questions, please contact us any time.


Yellow Pages Digital Marketing
1427 South 550 East
Orem, Utah 84097