Reviews #3: More Reviews = Higher Ratings

Research has shown that, when a business consistently gets reviews, ratings become higher over time.  Early guests may have negative experiences that are reflected in initial reviews. But as a business gets more reviews, the average rating tends to increase.  Researchers believe that this is because initial reviews help set up expectations.  Eventually, the ratings centralize around a more accurate average. Consistently collecting reviews yields a more accurate assessment of your business–which is important to both you and your potential customers.




Knowing where you are at now will help to know where you are need to get to. Reach out to our Digital Marketing Consultants to get an analysis.
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April 17th, 2017

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