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Reviews #3: More Reviews = Higher Ratings

Research has shown that, when a business consistently gets reviews, ratings become higher over time.  Early guests may have negative experiences that are reflected in initial reviews. But as a business gets more reviews, the average rating tends to increase.  Researchers believe that this is because initial reviews help set up expectations.  Eventually, the ratings centralize around a more accurate average. Consistently collecting reviews yields a more accurate assessment of your business–which is important to both you and your potential customers.

https://www.tripadvisor.com/TripAdvisorInsights/n2150/how-reviews-help-your-business

http://www.business2community.com/branding/7-reasons-online-reviews-important-business-01476553#obFYIQgVBgHkfGUg.97

 

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Get Started With Review Management
April 17th, 2017
Reviews

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