Test Everything!
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SMB #3: Test Everything!

Small business usually means a small advertising budget. You need to get the most bang for your advertising buck! Test ads to see how well they work before allocating all of your budget. Coupons and codes can help you track and measure the success of an ad. But it doesn’t need to be complicated; a test could be as simple as asking your customers how they heard about your business.

http://sbinformation.about.com/cs/advertising/a/aa022303a.htm

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March 14th, 2016
SMB

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