If you’re a business that serves a local area, then it is imperative for your business to be found on Google, Bing, and Yahoo. You see, when you search for something that search engines think is related to a local business, you’ll get a map with pinpointed businesses as part of the results. This is anything from dentists, restaurants, hotels, and lawn care, or any other local business. As more and more people search online as a major part of deciding where to go, getting on the first page of those local results is a big deal. It can completely make or break your business. Even if you’re doing ok without it, you could be absolutely dominating if you were to bolster your online local search presence. There are several factors that go into how the search algorithms determine what businesses show up in what order. Today we are going to cover the first big step.
Submit your complete and correct information to all of the bigger business listing directories. This is probably the easiest (though somewhat time-consuming) and important things you can do to increase your chances of being found in the search engines. Not all of these local business directories ask for all the same information. Some just ask for the basics: business name, address, phone number, and website address. Most ask for a bit more. So be ready with your business hours, pictures of your products and services, and payment methods. It is important that your information is the exact same in every place you submit your business. The search engines need to know they can trust the information they’re giving to their users. So the more places they can verify that your business information is correct, the more they trust putting you higher in the results.
So here’s the updated 2017 list of places your business needs to be listed:
The Big Boys
- Google – the grandaddy of them all. Since Google gets the most traffic, it should be your first priority.
- Bing – the second most used search engine. Go here next.
- Yahoo (via Yext) – Yahoo actually uses Bing’s technology for normal searches, and Yext handles the business listings for them So even though Yahoo still gets a good amount of search traffic, they don’t handle the listings themselves. Submit through Yext.
- Yelp – Bing gets a lot of their business information from Yelp, and Yelp itself gets a lot of traffic from people wanting to see what others say about businesses.
- Facebook – You don’t normally think of Facebook as a place for business listings, but it most definitely is. Customers can leave reviews, and you can even set up calls-to-action and products on your business Facebook page.
The Yellow (and white) Page Directories
- YP.com – they have the biggest traffic source out of all the yellow pages. But with all of these yellow page directories, don’t get sucked into a bunch of marketing from them that you probably don’t need. Just go for the free listing.
The Rest That Still Matter
- Kudzu.com Bonus: TripAdvisor.com – Especially for people who are traveling or new to an area, Trip Advisor is a great and increasingly influential place to have your business listed.
A final tip is that even if your business is already listed on one of these, you need to check to make sure all of the information is complete and correct, otherwise it can hurt you. If you can get your business listed on each of these 20 places, you’re off to a great start in increasing traffic with local searchers. We know that many business owners and managers don’t have extra time to submit to all of these one-by-one. Lucky for you, we provide a business listing service to do it for you starting at $95 to get on all of them. Let us know how we can help with your digital marketing needs.